Memory Foam Pillows
Premium rebound memory foam engineered for pain relief
Rated 4.8★ by over 13,000 customers
Recommended by 850+ medical practitioners
100-night free trial
The Groove® Adjustable Memory Foam Pillow
The Groove® Adjustable 3-in-1 Pillow for Knee & Hip Pain
Groove® Adjustable Side-Support Pillow
The Groove® Body Pillow
Groove® Side Sleeping Memory Foam Pillow Bundle
Groove® Skincare Original Pillow & Pillowcase Set
Groove® Original Sleep Essentials Bundle
The Groove® Cooling Bundle
Groove® Adjustable Vs Groove® Original Pillow
With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
With adjustable panels that change the height and depth by upto 30%, the Groove® Adjustable offers greater certainty of pain relief for every body.
Memory Foam Pillows for Side Sleepers
Side sleeping is the most common sleep position in the UK, and also the one that places the most demand on your pillow.
When you sleep on your side, there's a natural gap between your shoulder and the mattress that your pillow needs to fill. If it's too low, your neck drops. If it's too high, it cranes. Either way, you wake up with tension.
What side sleepers need from a memory foam pillow:
Higher loft (typically 10–15cm) to fill the shoulder-to-head gap
Firm enough not to compress flat under the weight of your head
Contouring support that keeps the neck level with the spine
A central groove or recess for back-of-head pressure relief
Common side sleeper problems a good pillow helps with:
Neck stiffness and shoulder pain in the morning
Numbness or tingling in the arm (often from nerve compression at the neck)
Hip and lower back discomfort (addressed by combining with a knee pillow)
Waking during the night from discomfort
Groove® memory foam pillows are ergonomically shaped with a central groove to maintain the correct head position for side sleepers, keeping the cervical spine neutral throughout the night.
Memory Foam Pillows for Back Sleepers
Back sleeping is considered the healthiest sleeping position for spinal alignment, but only if your pillow supports the natural curve of your neck rather than flattening it or pushing your head forward. Most standard pillows are too high for back sleepers, causing the chin to tuck toward the chest and creating strain in the upper neck and jaw.
What back sleepers need from a memory foam pillow:
Medium loft (typically 8–12cm) which is lower than side sleeper recommendations
A contoured or curved shape that cradles the neck's natural curve
Firm enough to prevent the head sinking to mattress level
Temperature regulation to avoid overheating (back sleepers tend to sleep warmer)
Back sleeping benefits when done correctly:
Neutral spinal alignment from head to tailbone
Reduced pressure on shoulder joints (weight is distributed across the back)
Can reduce acid reflux and facial compression
Less strain on the jaw (beneficial for teeth grinders)
The Groove® Original Pillow's central groove design is particularly effective for back sleepers — the curved profile supports the neck's natural lordosis rather than flattening it, and the high-density foam prevents the head from sinking over the course of the night.
