Groove® Adjustable Vs Groove® Original Pillow
With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
With adjustable panels that change the height and depth by upto 30%, the Groove® Adjustable offers greater certainty of pain relief for every body.
Back Pillow FAQs
Is there a pillow for both back and side sleepers?
Yes. The Groove Adjustable Pillow is designed for people who switch between back and side sleeping.
Is it healthy to be a back sleeper?
For many people, back sleeping is one of the healthiest sleeping positions because it helps maintain spinal alignment. If you have sleep apnoea or heavy snoring, side sleeping may be more suitable.
I haven't shopped with Groove Pillows before, what is the service like?
How long does memory foam last, and is there a guarantee?
Can you wash memory foam pillows?
The special composition of foam means the pillow itself can't be washed.
However, the Groove Original and Groove Adjustable 2.0 pillows come with a plush quilted pillow cover, to protect the inner, which is fully machine washable.
We also sell additional pillow covers; these are a great way to rejuvenate your pillow.
Is there a pillow that makes you sleep on your back?
No pillow can make you sleep on your back, but the right one can make the position much more comfortable. The Original Groove Pillow and Groove Adjustable Pillow are designed to support proper neck alignment, while the Groove Adjustable Lumbar Pillow placed under your knees can help make back sleeping feel more natural.
What kind of pillow should back sleepers use?
Back sleepers generally need a medium-loft pillow that keeps the head, neck and spine aligned. The Original Groove Pillow is ideal if you prefer a fixed ergonomic shape with built-in neck support, while the Groove 2.0 Adjustable Pillow lets you customise the height for a personalised fit. For extra lower back comfort, placing the Groove Adjustable Lumbar Pillow under your knees can help reduce pressure on your spine.
I’d like to try the Groove Pillow, but I’m worried it won’t work for me…
The Original Groove Pillow has collected over 9,000 5* reviews in recent years, with almost everyone seeing pain relief and improved sleep quality.
However, if it just doesn’t work for you we have a No Quibble, 100 Night Free Trial. Simply contact us for a full refund.
What's the difference between the Original and 2.0 Pillow?
After 7 rounds of re-development, the Groove Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.
However, we recognise that even then, one size doesn't fit all, and so the Groove 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.
Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.
The 2.0 Adjustable Pillow offers 3 heights in addition to 2 depths of central groove for back sleeping and 2 cheek heights for side sleepers
How long does delivery take? Are you in the UK?
We ship daily, Monday to Friday, from our UK warehouse using Royal Mail. Delivery usually takes 2-3 days and a tracking number is provided at checkout.
Delivery is free over £49!
Back Sleeper Pillows
Whether you prefer memory foam, adjustable height or a contoured shape, Groove® pillows for back sleepers are made to support healthy posture, minimise tension and help you wake up feeling rested and comfortable.
If you’re a dedicated back sleeper or someone trying to train yourself into a healthier sleep position, choosing the right pillow can make a huge difference.
Each memory foam pillow in the Groove® Pillows back sleeper collection is designed to keep you aligned, supported and comfortable, but if you’re unsure where to start, we can help.
Think about how much support you prefer, whether you like a firmer or softer feel and if you need extra height adjustability. If you’d like personalised guidance, just reach out and we’ll point you to the best option for your sleep style and comfort needs.
A better night’s sleep starts with the right Groove® pillow, and you’re already halfway there.
