Our pillows for back sleepers are designed to cradle the natural curve of your neck, provide stable support and help you stay centred throughout the night.. Each option offers balanced firmness, contouring comfort and materials that prevent your head from sinking too deeply. This reduces pressure on the neck, keeps the airway open and helps improve overall sleep quality. Whether you prefer memory foam, adjustable height or a contoured shape, Groove® pillows are made to support healthy posture, minimise tension and help you wake up feeling rested and comfortable.
With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
With adjustable panels that change the height and depth by upto 30%, the Groove® Adjustable offers greater certainty of pain relief for every body.
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The Magic Inside A Groove® Pillow
1
Bamboo Charcoal Memory Foam
Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odour-eliminating for a fresh and fragrant night’s sleep.
1
Bamboo Charcoal Memory Foam
Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odour-eliminating for a fresh and fragrant night’s sleep.
2
Thermogenic Protective inner
Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.
2
Thermogenic Protective inner
Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.
3
Scuba Pillow Protector
A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.
3
Scuba Pillow Protector
A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.
I haven't shopped with Groove Pillows before, what is the service like?
How long does memory foam last, and is there a guarantee?
Can you wash Memory Foam pillows?
The special composition of foam means the pillow itself can't be washed.
However, the Groove Original and Groove Adjustable 2.0 pillows come with a plush quilted pillow cover, to protect the inner, which is fully machine washable.
We also sell additional pillow covers; these are a great way to rejuvenate your pillow.
I’d like to try the Groove Pillow, but I’m worried it won’t work for me…
The Original Groove Pillow has collected over 9,000 5* reviews in recent years, with almost everyone seeing pain relief and improved sleep quality.
However, if it just doesn’t work for you we have a No Quibble, 100 Night Free Trial. Simply contact us for a full refund.
What's the difference between the Original and 2.0 Pillow?
After 7 rounds of re-development, the Groove Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.
However, we recognise that even then, one size doesn't fit all, and so the Groove 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.
Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.
The 2.0 Adjustable Pillow offers 3 heights in addition to 2 depths of central groove for back sleeping and 2 cheek heights for side sleepers
How long does delivery take? Are you in the UK?
We ship daily, Monday to Friday, from our UK warehouse using Royal Mail. Delivery usually takes 2-3 days and a tracking number is provided at checkout.
Delivery is free over £49!
If you’re a dedicated back sleeper or someone trying to train yourself into a healthier sleep position, choosing the right pillow can make a huge difference. Each memory foam pillow in this Groove® Pillows collection is designed to keep you aligned, supported and comfortable, but if you’re unsure where to start, we can help.
Think about how much support you prefer, whether you like a firmer or softer feel and if you need extra height adjustability. If you’d like personalised guidance, just reach out and we’ll point you to the best option for your sleep style and comfort needs.
A better night’s sleep starts with the right Groove® pillow, and you’re already halfway there.