Groove's mission is to help you sleep well and live even better with our range of memory foam pillows designed to relieve neck, back, shoulder and hip pain whilst you sleep.

Crafted from premium materials, the range ensures your Groove® Pillows stay protected for years to come.

With a variety of fabrics available, you can easily find the perfect match to sleep in total comfort.

Our twin packs offer great savings for you and your partners Groove® Pillow, or simply having one to wear and one to wash!

Groove® 100% Cotton Pillowcase

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The benefits of a Groove custom-fit pillowcase compared to a standard one:

Using a custom-fit pillowcase aids in keeping your pillow in shape and lasting longer
The correct size means less sliding and friction between the case and your pillow
The closer fit significantly reduces creasing leaving less pillow marks on your skin

The benefits of a Groove custom-fit pillowcase compared to a standard one:

Using a custom-fit pillowcase aids in keeping your pillow in shape and lasting longer
The correct size means less sliding and friction between the case and your pillow
The closer fit significantly reduces creasing leaving less pillow marks on your skin