100 NIGHT SLEEP TRIAL
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Groove® Skincare Bundle
Groove Skincare Pillow & Pillowcase
Rated 4.8 out of 5 by 12590 happy customers
Groove® Skincare Original Pillow & Pillowcase Set
100 NIGHT SLEEP TRIAL
FREE DELIVERY
Groove® Skincare Bundle
Rated 4.8 out of 5 by 12590 happy customers
Groove® Skincare Original Pillow & Pillowcase Set
Created for those with better skin in mind, the Groove® Original Pillow is perfectly suited to cradle the neck during back-sleeping. Paired with a breathable, antibacterial and wrinkle-free silk pillowcase.
Back Sleeping prevents folds near nose & mouth
19 Mommes Silk crease resistant & anti-bacterial
Save 10% RRP £55.00
Award Winning Original Pillow
Pure Silk Upper
10% off RRP
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Groove® Skincare Bundle
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Benefits of Backsleeping
Why should I sleep on my back?
Although side-sleeping is the most common position, it can encourage or worsen fine lines and nasolabial folds around the nose and mouth. Sleeping on your back reduces contact with the pillow, eliminating friction, pressure and bacteria that contributes to signs of ageing. Back sleeping also helps keep the spine, neck, and hips in neutral alignment. Weight is distributed evenly, reducing pressure points that commonly cause neck stiffness, shoulder tension, and lower-back discomfort. With the head properly supported, back sleeping can reduce fluid buildup in the face overnight. This helps minimise morning puffiness and can improve breathing, making sleep feel deeper and more restorative.
Why should I sleep on my back?
Although side-sleeping is the most common position, it can encourage or worsen fine lines and nasolabial folds around the nose and mouth. Sleeping on your back reduces contact with the pillow, eliminating friction, pressure and bacteria that contributes to signs of ageing. Back sleeping also helps keep the spine, neck, and hips in neutral alignment. Weight is distributed evenly, reducing pressure points that commonly cause neck stiffness, shoulder tension, and lower-back discomfort. With the head properly supported, back sleeping can reduce fluid buildup in the face overnight. This helps minimise morning puffiness and can improve breathing, making sleep feel deeper and more restorative.


How Does The Groove® Pillow Help?
Our award-winning ergonomic curve
The unique cradle at the centre of the pillow is designed specifically for backsleepers. It slopes at the same angle as the base of the skull, cradling the neck and preventing rolling from side-to-side. This keeps the head, neck and spine aligned, reducing tension and strain when sleeping on your back. By gently stabilising the head in a face-up position, the Groove® Pillow helps minimise skin compression caused by side sleeping. Less lateral pressure means fewer creases forming overnight in delicate areas. The structured cradle also reduces friction and heat buildup against the skin. With less movement and contact, the skin barrier is better protected preventing skincare products transferring to the pillow during sleep.
Our award-winning ergonomic curve
The unique cradle at the centre of the pillow is designed specifically for backsleepers. It slopes at the same angle as the base of the skull, cradling the neck and preventing rolling from side-to-side. This keeps the head, neck and spine aligned, reducing tension and strain when sleeping on your back. By gently stabilising the head in a face-up position, the Groove® Pillow helps minimise skin compression caused by side sleeping. Less lateral pressure means fewer creases forming overnight in delicate areas. The structured cradle also reduces friction and heat buildup against the skin. With less movement and contact, the skin barrier is better protected preventing skincare products transferring to the pillow during sleep.


Rated 4.8 out of 5 by 12590 happy customers
Silk & Skincare
The Groove 50/50 Silk & Cotton Pillowcase custom-fits our Original and Adjustable Pillows
Silk is becoming a popular choice in skincare because it’s gentler on the skin during sleep. With less friction and moisture absorption than cotton, it helps reduce overnight creasing and dryness. As awareness grows around sleep-related skin stress, silk is increasingly seen as an easy way to support healthier-looking skin while you rest.
Crease Resistant - reduces face marks from fabric folds
Non-Absorbent - doesn't draw moisture from the skin
Anti-Bacterial - reduces breakouts and irritation
Rated 4.8 out of 5 by 12590 happy customers
Silk & Skincare
The Groove 50/50 Silk & Cotton Pillowcase custom-fits our Original and Adjustable Pillows
Silk is becoming a popular choice in skincare because it’s gentler on the skin during sleep. With less friction and moisture absorption than cotton, it helps reduce overnight creasing and dryness. As awareness grows around sleep-related skin stress, silk is increasingly seen as an easy way to support healthier-looking skin while you rest.
Crease Resistant - reduces face marks from fabric folds
Non-Absorbent - doesn't draw moisture from the skin
Anti-Bacterial - reduces breakouts and irritation

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