The Groove® Original is our award-winning original design, trusted by over 13,000 customers. The Groove® Adjustable pillow takes the design further, with five removable panels to personalise the fit to your height and shoulders in 6 different combinations.
Not sure? Both pillows come with a 100-night free trial, so if it’s not right for you, return it for a full refund.
Recommended By 850+ Physiotherapists
The Original Groove® Pillow is scientifically designed to improve sleep posture and alleviate stress on the neck and upper back. Its ergonomic 'dip' provides anatomical comfort and encourages proper biomechanical positioning, ensuring a restful night's sleep and leaving you feeling energized, pain-free, and ready to conquer the day.
Eliminates neck and upper back pain by gently correcting your posture while you sleep.
Prevents your spine from curling into an unhealthy position and keeps blood flow in check.
Relaxes muscles and opens your breathing airways, reducing snoring and helping you breathe more easily.
It helps to promote neutral spine alignment and counteract the effects of slouching.
Its unique dip cradles your neck, applying gentle pressure to all the aches and stiff spots.
Most effective when used by people who sleep on their back or side.
£36.00
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Rated 4.8 Out Of 5 By 13562 Happy Customers
Groove® Pillows Partnerships & Awards
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
The Original Groove® Pillow vs The Rest
Not all pillows are created equal. We believe transparency helps you make the best choice for your sleep. That's why we've compared the Original Groove® Pillow with other UK brands so you can see exactly how our design, materials and service measure up. When you know the facts, the choice is easy.
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The Original Groove® Pillow Is Equally Effective For Back And Side Sleepers.
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Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our Customers Can't Stop Raving About The Original Groove® Pillow!
Had neck pain for several months , tried various exercises and even saw a physio but to no avail.
Changed my pillow a few times, hard , firm , soft , again no change to my neck pian.
Decided to buy a Groove Pillow and within days my neck pain has improved dramatically , to the point i now wake up without any pain at all .
get one of these pillows, they work !!!
RK
Roanna K.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
4 hours ago
Would highly recommend!
The pillow took a while to get used to because of the shape but it was definitely worth persevering with!
I was suffering with neck and back pain at night frequently but now have neither!
PH
Paul H. M.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
5 hours ago
Great
My wife is sleeping so much better.
Paul
RA
ROBERT A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
14 hours ago
It really works.
Firstly the two pillows arrived very quickly and were vacuum packed. When I first opened them I wasn't sure. They were smaller than my normal pillows and very light. However after my first night's sleep with them all my doubts disappeared. I had previously suffered from headaches in the morning I believe from neck problems while sleeping. I've been using the Groove pillows for a couple of weeks now. I sleep well and have not suffered headaches since using them. I would definitely recommend them.
MH
Margaret H.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
18 hours ago
Much improved sleep
Due to osteoarthritis in my neck and upper back getting a few uninterrupted hours of sound sleep had become impossible
I had researched support pillows for a while and decided to try Groove based on the basic mechanical structure of the pillow and the opinions of other users
I have started by using the pillow for a few hours only , each night for 5 nights , now I'm using it all night every night
I have noticed a gradual improvement in my sleeping pattern and the pain and stiffness is much less on waking
I am pleased with my purchase and have already recommended it to a friend who is suffering in the same way.
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Original Groove® Pillow For Neck Pain - Deeper, Longer Sleep
£36.00Regular price
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The Groove® memory foam pillow eliminates neck and upper back pain and stiffness by correcting your posture while you sleep.
Effective neck pain relief with results from night one.
Reduces headaches and shoulder pain by properly supporting your spine.
Get a better night's sleep – and wake up refreshed.
Relieves Neck Pain
Improves Sleep
Reduces Headaches
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+1396 UK Reviews
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Frequently Asked Questions
If you have any further questions, please don't hesitate to contact us at: support@groovepillows.co.uk
Does it work for back and side sleepers?
Yes. With its innovative ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable no matter which way you sleep. Therefore, it is ideal for everyone, including side-sleepers, back-sleepers, and stomach sleepers.
I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?
We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!
Does it work for chronic neck pain?
Yes. The Groove® pillow is unique in its shape and design, which makes it an ideal solution for those who suffer from chronic neck pain. It supports the natural curve of your neck and spine, keeping your head in alignment with your back. This helps to relieve pressure on the nerves in your spine, which can cause chronic pain.
How should I use this pillow to achieve the best results?
It's best to use the Original Groove® Pillow on its own. No other pillow should be placed underneath it or above it. For those who sleep on their backs, place your head in the ergonomic dip; for those who sleep on their sides, rest your head on either of the raised lateral sides.
Can this pillow relieve my arm numbness or tingling?
The unique shape of the Groove pillow supports your body weight and allows space for your shoulder under the pillow, so the pressure is not placed on your arm, therefore preventing arm numbness or tingling.