With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
Groove® Pillows Partnerships & Awards
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
Recommended By 850+ Physiotherapists
The Original Groove® Pillow is scientifically designed to improve sleep posture and alleviate stress on the neck and upper back. Its ergonomic 'dip' provides anatomical comfort and encourages proper biomechanical positioning, ensuring a restful night's sleep and leaving you feeling energized, pain-free, and ready to conquer the day.
Eliminates neck and upper back pain by gently correcting your posture while you sleep.
Prevents your spine from curling into an unhealthy position and keeps blood flow in check.
Relaxes muscles and opens your breathing airways, reducing snoring and helping you breathe more easily.
It helps to promote neutral spine alignment and counteract the effects of slouching.
Its unique dip cradles your neck, applying gentle pressure to all the aches and stiff spots.
Most effective when used by people who sleep on their back or side.
£35.00
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Rated 4.8 Out Of 5 By 13186 Happy Customers
The Original Groove® Pillow vs The Rest
Not all pillows are created equal. We believe transparency helps you make the best choice for your sleep. That's why we've compared the Original Groove® Pillow with other UK brands so you can see exactly how our design, materials and service measure up. When you know the facts, the choice is easy.
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The Original Groove® Pillow Is Equally Effective For Back And Side Sleepers.
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The Science Behind The Groove® Pillows Supportive Design
1
Ergonomic Dip
It enables neutral spinal alignment while back sleeping and provides more comfortable support for your neck, reducing stiffness, shoulder pain, and tension headaches.
1
Ergonomic Dip
It enables neutral spinal alignment while back sleeping and provides more comfortable support for your neck, reducing stiffness, shoulder pain, and tension headaches.
2
Lateral Edge Support
The increased height and firmness of the raised lateral edges provide better support for side sleepers by creating a comfortable space for the shoulders to fit snugly, ensuring a more restful sleep experience.
2
Lateral Edge Support
The increased height and firmness of the raised lateral edges provide better support for side sleepers by creating a comfortable space for the shoulders to fit snugly, ensuring a more restful sleep experience.
3
Scuba Pillow Protector
Soft and elegant. The outer-layer scuba pillow protector not only protects your pillow from stains. It’s soft to the cheek whilst retaining minimalist contemporary design.
3
Scuba Pillow Protector
Soft and elegant. The outer-layer scuba pillow protector not only protects your pillow from stains. It’s soft to the cheek whilst retaining minimalist contemporary design.
There is no doubt a lot of research has went into these pillows. I haven’t had them long, but I see a significant difference in my neck and back excellent customer service.
CT
Christopher T.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
5 hours ago
Great nights sleep
My wife bought the bigger pillow and I gave it a go and it was so comfortable.
I bought the original by mistake, but get a good night's sleep.
I used to work nights and always struggled to get more than 5-6hrs sleep. If I'd had one of these, I'd have got a good 7-8hrs easy and my wife wouldn't be calling me grumpy.
KB
Kay B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
23 hours ago
Loved it so much i bought it twice
We bought these pillows a good number of years ago. I had been suffering from a painful neck and spent loads on chiropractor. After 2 night's sleeping on it my neck no longer hurt every day. I am a side sleeper. Replacing now as the foam seems to have been compacted from years sleeping in the same spot and I was getting earache. New pillows, job done. Husband is a back sleeper with rheumatoid arthritis affecting his spine and he has been much more comfortable
GW
Graham W.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 days ago
Pillow talk
Groove pillows seem quite firm initially but the accumulation of end - of-day discomfort and pain in my neck and shoulders due to cervical neck stenosis is effectively reduced when the right sleeping posture is achieved.
I believe that Groove Pillows have significantly helped me sleep better
AB
Annette B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
6 days ago
Proof is in the pudding!
These pillows were pointed out to me by a Chiropractor so I gave them a try.
I have scoliosis so affecting nerves along shoulders , arms & hands .
The original pillow seemed rather strange at first but you quite soon get used to it. It wasn’t long before I gave it to my husband as he likes sleeping on his back & it stopped him snoring! I then tried the air pillow & loved this even more!!
A joy to wake up now not feeling discomfort after a good nights sleep.
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The Original Groove® Pain Relief Pillow - Sleep Better, Wake Up Pain-Free
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The Groove® memory foam pillow eliminates neck and upper back pain and stiffness by correcting your posture while you sleep.
Effective neck pain relief with results from night one.
Reduces headaches and shoulder pain by properly supporting your spine.
Get a better night's sleep – and wake up refreshed.
Relieves Neck Pain
Improves Sleep
Reduces Headaches
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Frequently Asked Questions
If you have any further questions, please don't hesitate to contact us at: support@groovepillows.co.uk
Does it work for back and side sleepers?
Yes. With its innovative ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable no matter which way you sleep. Therefore, it is ideal for everyone, including side-sleepers, back-sleepers, and stomach sleepers.
I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?
We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!
Does it work for chronic neck pain?
Yes. The Groove® pillow is unique in its shape and design, which makes it an ideal solution for those who suffer from chronic neck pain. It supports the natural curve of your neck and spine, keeping your head in alignment with your back. This helps to relieve pressure on the nerves in your spine, which can cause chronic pain.
How should I use this pillow to achieve the best results?
It's best to use the Original Groove® Pillow on its own. No other pillow should be placed underneath it or above it. For those who sleep on their backs, place your head in the ergonomic dip; for those who sleep on their sides, rest your head on either of the raised lateral sides.
Can this pillow relieve my arm numbness or tingling?
The unique shape of the Groove pillow supports your body weight and allows space for your shoulder under the pillow, so the pressure is not placed on your arm, therefore preventing arm numbness or tingling.