The Groove® Original is our award-winning original design, trusted by over 13,000 customers. The Groove® Adjustable pillow takes the design further, with five removable panels to personalise the fit to your height and shoulders in 6 different combinations.
Not sure? Both pillows come with a 100-night free trial, so if it’s not right for you, return it for a full refund.
Groove® Pillows Partnerships & Awards
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
Recommended By 850+ Physiotherapists
The Original Groove® Pillow is scientifically designed to improve sleep posture and alleviate stress on the neck and upper back. Its ergonomic 'dip' provides anatomical comfort and encourages proper biomechanical positioning, ensuring a restful night's sleep and leaving you feeling energized, pain-free, and ready to conquer the day.
Eliminates neck and upper back pain by gently correcting your posture while you sleep.
Prevents your spine from curling into an unhealthy position and keeps blood flow in check.
Relaxes muscles and opens your breathing airways, reducing snoring and helping you breathe more easily.
It helps to promote neutral spine alignment and counteract the effects of slouching.
Its unique dip cradles your neck, applying gentle pressure to all the aches and stiff spots.
Most effective when used by people who sleep on their back or side.
£36.00
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Rated 4.8 Out Of 5 By 13317 Happy Customers
The Original Groove® Pillow vs The Rest
Not all pillows are created equal. We believe transparency helps you make the best choice for your sleep. That's why we've compared the Original Groove® Pillow with other UK brands so you can see exactly how our design, materials and service measure up. When you know the facts, the choice is easy.
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The Original Groove® Pillow Is Equally Effective For Back And Side Sleepers.
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Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our Customers Can't Stop Raving About The Original Groove® Pillow!
I have been using my pillow for several weeks and have noticed a marked reduction in neck pain.
I was away for 4 nights this week and sleeping with a normal pillow and my neck pain re appeared.
The Groove pillow definitely works.
DT
Dejen T.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
7 hours ago
Very comfortable once you get used to it.
I really like the comfort this pillow gives. It felt a little strange during the first few nights because it's quite different from a traditional pillow, but once I got used to it, I found it very comfortable and supportive. I'm really happy with it so far.
JS
John S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
8 hours ago
My pillow
Good nights sleep at long last
HB
Hayley B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
8 hours ago
Neck pain
Ive suffered with neck pain for about 2 years. Tried various pillows which were too hard and uncomfortable. I was sceptical about trying another but the first night of using it the pain was so much better and i was able to sleep. I ordered the original pillow two weeks in and still very happy with it.
MB
Muriel B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
22 hours ago
A comfortable pillow
A physio recommended this pillow to help my neck problems. It was only on reading the accompanying leaflet that I realised that the slight dip in the middle is for back sleepers and side sleepers like myself are to sleep on the lateral raised side. The first night or two, it took a while to adapt to this but now I’m used to it and find it soft and comfortable. It will definitely go with me on my next holiday - for a week last month on holiday my neck suffered from using a different pillow every night. I think it is very reasonably priced and would recommend it.
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Original Groove® Pillow For Neck Pain - Deeper, Longer Sleep
£36.00Regular price
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The Groove® memory foam pillow eliminates neck and upper back pain and stiffness by correcting your posture while you sleep.
Effective neck pain relief with results from night one.
Reduces headaches and shoulder pain by properly supporting your spine.
Get a better night's sleep – and wake up refreshed.
Relieves Neck Pain
Improves Sleep
Reduces Headaches
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+1396 UK Reviews
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Frequently Asked Questions
If you have any further questions, please don't hesitate to contact us at: support@groovepillows.co.uk
Does it work for back and side sleepers?
Yes. With its innovative ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable no matter which way you sleep. Therefore, it is ideal for everyone, including side-sleepers, back-sleepers, and stomach sleepers.
I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?
We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!
Does it work for chronic neck pain?
Yes. The Groove® pillow is unique in its shape and design, which makes it an ideal solution for those who suffer from chronic neck pain. It supports the natural curve of your neck and spine, keeping your head in alignment with your back. This helps to relieve pressure on the nerves in your spine, which can cause chronic pain.
How should I use this pillow to achieve the best results?
It's best to use the Original Groove® Pillow on its own. No other pillow should be placed underneath it or above it. For those who sleep on their backs, place your head in the ergonomic dip; for those who sleep on their sides, rest your head on either of the raised lateral sides.
Can this pillow relieve my arm numbness or tingling?
The unique shape of the Groove pillow supports your body weight and allows space for your shoulder under the pillow, so the pressure is not placed on your arm, therefore preventing arm numbness or tingling.