Pillows For Back Sleepers

Our pillows for back sleepers are designed to cradle the natural curve of your neck, provide stable support and help you stay centred throughout the night.. Each option offers balanced firmness, contouring comfort and materials that prevent your head from sinking too deeply. This reduces pressure on the neck, keeps the airway open and helps improve overall sleep quality. Whether you prefer memory foam, adjustable height or a contoured shape, Groove® pillows are made to support healthy posture, minimise tension and help you wake up feeling rested and comfortable.
Groove Adjustable vs Original Pillow

Groove® Adjustable vs Groove® Original Pillow

With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0. With adjustable panels that change the height and depth by upto 30%, the Groove® Adjustable offers greater certainty of pain relief for every body.

      Groove® Adjustable vs Groove® Original Pillow

      With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0. With adjustable panels that change the height and depth by upto 30%, the Groove® Adjustable offers greater certainty of pain relief for every body.

      Groove Adjustable vs Original Pillow

      The Magic Inside A Groove® Pillow

      1. Bamboo Charcoal Memory Foam

        Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odour-eliminating for a fresh and fragrant night’s sleep.

      2. Thermogenic Protective inner

        Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

      3. Scuba Pillow Protector

        A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

      inside of a memory foam pillow with bamboo charcoal memory foam and scuba protector

      Groove Pillows FAQs

      • I haven't shopped with Groove Pillows before, what is the service like?

        Question

        Your orders are dispatched from our UK warehouse, and delivered within 3-4 days using Royal Mail.

        And if you need to get in touch, our real-life customer service colleagues are available 7 days a week - usually replying within 2 hours.

      • I’d like to try the Groove Pillow, but I’m worried it won’t work for me…

        Question

        The Original Groove Pillow has collected over 9,000 5* reviews in recent years, with almost everyone seeing pain relief and improved sleep quality.

        However, if it just doesn’t work for you we have a No Quibble, 100 Night Free Trial. Simply contact us for a full refund.


      • How long does memory foam last, and is there a guarantee?

        Question

        Our luxury memory foam is found in all Groove pillows.

        They consist of a premium, slow rebound bamboo charcoal foam with a thermogenic inner for temperature control and protection from dust erosion.

        Our unique foam composition has been through 7 iterations and improvements to find the perfect density for neck and shoulder support.

        We're so confident in the quality, all pillows come with a two-year warranty. Simply contact our friendly customer service colleagues if you find a fault and we will be happy to replace it.

      • What's the difference between the Original and 2.0 Pillow?

        Question

        After 7 rounds of re-development, the Groove Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.

        However, we recognise that even then, one size doesn't fit all, and so the Groove 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.

        Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.

        The 2.0 Adjustable Pillow offers 3 heights in addition to 2 depths of central groove for back sleeping and 2 cheek heights for side sleepers

      • Can you wash Memory Foam pillows?

        Question

        The special composition of foam means the pillow itself can't be washed.

        However, the Groove Original and Groove Adjustable 2.0 pillows come with a plush quilted pillow cover, to protect the inner, which is fully machine washable.

        We also sell additional pillow covers; these are a great way to rejuvenate your pillow.

      • How long does delivery take? Are you in the UK?

        Question

        We ship daily, Monday to Friday, from our UK warehouse using Royal Mail. Delivery usually takes 2-3 days and a tracking number is provided at checkout.

        Delivery is free over £49!