The new Groove® Adjustable 2.0 is a revolutionary adjustable pillow ensuring neck pain relief for all body shapes and sizes. With four removable panels, the height and depth can be customised to find the exact sleeping position to reduce pain and stiffness.
Height Adjustable with four removable panels
Neck & Shoulder Pain Relief while you sleep
Tailored Comfort for all body shapes and sizes
Height Options for Petite, Regular & Tall
Neck Pain Relief
Adjustable Support
One Size Fits All
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Groove® Adjustable Pillow 2.0
A modular memory foam pillow that can be height adjusted in just 30 seconds. With generic pillows, our bodies compensate for the wrong height by overworking or compressing our joints and muscles.
With five different combinations you can 'build' the Groove® Adjustable Pillow to match your shoulder height, reducing pain and eliminating poor sleep posture.
Product Information
Size and Dimensions
The Groove® Adjustable Pillow is 60cm long and 35cm deep with the height adjustable as follows:
The quilted jacquard outer can be machine washed at 30 degrees with your normal white bedding.
Please do not wash the pillow itself.
The Groove® Adjustable 2.0 Pillow is covered by our 100 Night Sleep Trial; if you're not entirely satisfied, simply contact our friendly customer service team for a no-quibble refund.
The pillows are also covered by a 2 year manufacturer warranty; if the pillow fails outside of general wear and tear, we will be happy to provide a free replacement.
Rated 4.8 Out Of 5 By 336 Happy Customers
Who Is It For?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
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Rated 4.8 out of 5 by 336 happy customers
Who Is It For?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
£45.00 & Free Delivery
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Customer Feedback
"Suitable for a smaller people"
I previously had the standard height pillow which was great but a little too high for my neck. I'm 5'2". Love the ability to reduce the height and play around with the different inserts. Had to take the bottom insert and both side ones out but now perfect. My neck no longer aches in the morning.
– Jill S
Verified Review
"Subtle change, big difference."
I wasn't sure how much better a pillow could be only adjusting it 2cm but surprised by the difference in comfort.
First tried the medium height and found it too low (I'm 5'11") - but adding in the all the panels it felt different. More relaxation in my neck and less pressure on my shoulder. Pretty impressed.
– Natalie A
Verified Review
"Better than ever!"
I've been using the original Groove pillow for a few years, as have my partner and mum. I thought it couldn't be beaten. Boy was I wrong! Absolutely love it. I'd give 11/10 if I could.
– Hilda J
Verified Review
"Great Pillow"
Relieved the pain and stiffness from a trapped nerve within a couple of days. Would definitely recommend. I think the 2.0 is the way to go unless you are quite small. Also seems to stay cooler in the summer than a normal pillow.
– Richard D
Verified Review
"Brilliant Pillow"
It took me a couple of weeks to get used to the pillow, adjusting the layers. But it was well worth the effort it's the most comfy pillow ever and miss it when I'm away from home. My back and neck are much less painful and I feel more settled on a night.
– Julie J
Verified Review
How Does It Work?
4 removable panels offer 3 overall heights, and 2 depths - adjusting the depth of the central 'groove' or raising the side panel height.
The Groove® Adjustable 2.0 alleviates neck stiffness and compression by matching the pillow height to your frame - aligning the head and spine, reducing headaches and shoulder pain.
3 Heights
Adjust in seconds
2 Depths
One Pillow, Five Options
Petite Height - Gentle Groove®
Regular Height - Gentle Groove®
Regular Height - Deep Groove®
Tall Height - Gentle Groove®
Tall Height - Deep Groove®
Groove® Adjustable vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
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Groove® Adjustable vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original, upgrade your sleep experience with the new Groove® Adjustable 2.0.
£45.00 & Free Delivery
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How High Should My Pillow Be?
The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.
• For broader shoulders or a longer neck – try the Groove® Adjustable on the taller setting
• For a narrower frame or petite neck, start with the lowest setting
Is Your Old Pillow Too Low?
A pillow that is too shallow for your frame can cause compression in the neck and drop excess body weight onto the shoulder joint.
Upgrade to the Groove® Adjustable Pillow to find relief from:
• Compression in the neck
• Frozen Shoulder
• Numbness and Tingling
Is Your Old Pillow Too High?
Stacking pillows or using a pillow that’s too high for your frame forces your neck and spine out of alignment, resulting in stiffness, strain and pain. Upgrade to the Groove® Adjustable pillow to find relief from:
• Strained and Overstretched Neck Muscles
• Uneven Posture and Soreness on one side
• Muscle Spasms, Knots and Tension Headaches
Your Questions Answered
Why should I choose an adjustable pillow?
After 7 rounds of re-development, the Groove® Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.
However, we recognise that even then, one size doesn't fit all, and so the Groove® 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.
Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.
We believe The Groove 2.0 Adjustable Pillow is the best side sleeper pillow, offering 3 overall heights, 2 groove depths for back sleeping and 2 cheek support heights for side sleepers.
Can an adjustable pillow relieve my arm numbness or tingling?
The removable layers of the Groove®2.0 Adjustable Pillow allows you to find the exact pillow height, reducing pressure and eliminating tingling in your neck, arms and shoulders
Can an adjustable memory foam pillow relieve shoulder pain?
Yes! An adjustable memory foam pillow supports the natural curve of your neck, helping to prevent muscle tension and nerve compression that can trigger tension headaches from traditional pillows.
I've seen a lot of neck pain pillows online. What makes the Groove® 2.0 pillow unique?
Everyone's anatomy is different, and whilst an ergonomic pillow will likely improve neck pain for most people, being able to customise and adjust the Groove® 2.0 pillow to your own height needs gives that extra certainty of finding pain relief for both side and back sleepers.
What does OEKO‑TEX® Standard 100 mean?
OEKO‑TEX® Standard 100 is an internationally recognised certification that ensures textiles are independently tested for harmful substances. When a product carries this label, it means every component - from fabric to thread - meets strict safety standards. This guarantees that Groove® Pillows are safe, friendly on your skin and made with materials you can trust.
Does an adjustable pillow solve chronic neck pain?
Neck pain occurs during sleep when your pillow doesn't perfectly match your anatomy, causing pressure, tension and stiffness. Choosing a pillow that fits your unique body and sleeping position offers the greatest potential to relieve pain, by aligning your spine and improving your sleep posture.
Does an adjustable memory foam pillow help with headaches?
Yes! An adjustable memory foam pillow supports the natural curve of your neck, helping to prevent muscle tension and nerve compression that can trigger tension headaches from traditional pillows.
Can the Groove® Adjustable pillow help with snoring?
We designed the Groove® 2.0 to specifically tackle neck pain and posture issues. However, we get a lot of positive feedback from customers saying that the improved head and neck position has reduced their snoring in many cases - this is a result of the airways becoming less blocked thanks to sleeping in the correct position.
What materials is the Groove® pillow made from?
Our pillows are made from a supportive high-density memory foam core, paired with a soft, breathable outer cover designed for comfort and airflow throughout the night.
The cover is certified to OEKO-TEX STANDARD 100 (Certificate: 25.HCN.23264), meaning it has been independently tested for harmful substances and is safe for direct skin contact.
The memory foam core is also CertiPUR® certified, ensuring it meets strict standards for content, emissions, and durability.
In simple terms, every material used in the pillow is carefully selected to be safe, comfortable, and supportive, so you can focus on improving your sleep and reducing neck pain without compromise.
Rated 4.8 Out Of 5 By 336 Happy Customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
£45.00 & Free Delivery
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Rated 4.8 out of 5 by 336 happy customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
I was sceptical, I had neck pain for months and had already tried 2 other neck pillows (Tempur and John Lewis) which didn’t help at all. In desperation I thought I’d try a third and so pleased I did. It’s been about 4 weeks and I have most of my mobility back and although the pain has not gone completely it has made a huge difference. I’ve also been taking curcumin tablets and rubbing turmeric oil but I believe this pillow has made the biggest difference, will be recommending this brand to friends for sure.
HS
Hannah S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 week ago
Huge difference
Have been having shoulder/neck/ back pain for several years. Changed my bed, sofa, used various different pillow s but the Groove Pillow seems to have made the biggest difference. I wasn't sure about a foam pillow as I thought it might be too hot but it doesn't seem to be. Took a couple of days getting used to it but it is now really comfy and I am no longer getting neck pain. It also discourages me from sleeping on my stomach (my natural favourite position- and what seems to be worst for my back), I now have the right amount of support that I can sleep on my back and my side.
JM
Jonathan M.
Verified Buyer
I recommend this product
Rated 4 out of 5 stars
2 weeks ago
Helped solve my neck pain and migraines
The pillow has really made a genuine difference to the neck and upper back/shoulder pain I would get and reduced the tension headaches/migraines I suffer from. It’s definitely worth trying out. It seems well made and designed. It can feel quite firm which takes some getting used to. The ability to adjust the height overall and in each ‘zone’ is really useful but I would say it could be improved further by offering one more ‘level’ of adjustment, for example, being able to remove two of the middle groove adjustable pieces rather than just one.
MB
Margaret B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
2 weeks ago
Adjustable pillow
This is my second pillow the first being the original witch was great , my new adjustable is even better being able to take out panal is a great idea although I’ve stuck to original set up it works for me
ER
Elisabeth R.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3 weeks ago
Highly adaptable
I’ve had orthopaedic pillows in the past, but always felt they were too high for my neck, and had to turn them around if I wanted to read or sleep on my back. Because of the central groove, this pillow doesn’t have this problem. And because I bought the adjustable pillow, I have tailor made it to suit me, with the central part of the pillow at its bottom height and the sides at mid height. Perfect!