What Lengths Will You Go To For Better Sleep?

We’ve all done it, lying awake at night, half tired, half wired, mentally bargaining with ourselves about what we’d be willing to change if it meant finally getting a decent night’s sleep.

And according to our latest customer survey, people are genuinely willing to go pretty far!

As better sleep becomes the number one health priority heading into 2026, we wanted to understand what that actually looks like in real life.

Not the ideal version but the honest one, what people are actually willing to give up, reset, or rethink if it leads to better rest.

People Aren’t Just Talking About Better Sleep. They’re Acting on It

One thing came through straight away. This isn’t just aspirational.

Around a third of people said they’re planning significant changes to improve their sleep, and many had already tried multiple approaches in the final months of 2025.

That tells us people aren’t waiting for January to magically fix things. They’re already experimenting throughout the year, adjusting routines, and looking for changes that feel realistic enough to stick.

Better sleep isn’t a vague goal anymore. It’s something people are actively working towards.

What Would You Actually Give Up for Better Sleep?

We also asked a slightly more confronting question. What would you be willing to give up if it meant sleeping better?

The answers were interesting.

50 percent said they’d give up late-night screen time.

48 percent said they’d give up sugary snacks.

Only 27 percent said they’d give up alcohol.

Late-night screens were the clear standout with most people already know scrolling before bed keeps the brain switched on longer than it should, even when the body is tired. Alcohol, on the other hand, is a much harder habit to let go of.

And that’s kind of the point, you see, better sleep isn’t about perfection or extreme rules, instead it’s about choosing changes that feel doable in real life, not just in theory.

Better Sleep Usually Comes From a Few Small Shifts

What came through clearly in the survey is that better sleep rarely comes from one big, dramatic change. It’s usually the result of a few small habits working together.

Things like:

1. Having some kind of wind-down routine, even if it’s short.

2. Reducing screens before bed, rather than cutting them out completely.

3. Keeping wake-up times relatively consistent.

4. Dealing with stress earlier in the evening instead of carrying it into bed.

5. Making sure your sleep setup actually supports your body.

None of these need to be perfect, they just need to be consistent enough to help your body and brain switch off.

Why Your Pillow Still Matters More Than You Think

Even with the best intentions, sleep habits are much harder to stick to if you’re uncomfortable at night.

If you’re constantly shifting, stacking pillows, or waking up with neck or shoulder tension, your body never fully settles.

And when your body doesn’t settle, your brain stays alert too.

That’s where the Groove Adjustable Pillow can make a real difference, being able to adjust the height and support means your neck and shoulders stay properly aligned, rather than fighting against your sleeping position. When your body feels supported, falling asleep and staying asleep becomes noticeably easier.

Turning Good Intentions Into Better Sleep

Another strong theme from the survey was openness to change, people are willing to overhaul their habits and routines if they can see the benefit.

The most sustainable approach seems to be focusing on foundations rather than extremes. Small habit changes, paired with a sleep setup that actually works for you, tend to go much further than strict rules that are hard to maintain.

Better Sleep Isn’t About Giving Everything Up

If there’s one takeaway from this survey, it’s that better sleep isn’t about giving up everything you enjoy.

It’s about choosing the changes that make the biggest difference, and supporting them properly.

A calmer evening routine, more consistent habits, and, finally, a pillow that adapts to you rather than forcing you to adapt to it, like the Groove Adjustable Pillow.

Because when sleep improves, everything else tends to feel a little easier too.