The Groove® Story
From Neck Pain to Groove Pillows
The Groove® Story
From Neck Pain to Groove Pillows
It all started....
with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.
It all started....
with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.
The journey involved many prototypes, designs and surveys.
After many months, we reached the perfect pillow, with a universally neck-friendly, super supportive ergonomic dip that would inspire much better sleep and our name: Groove Pillows.
So restful!
"I really can’t believe the change in the quality of sleep I’m experiencing. A few days into using my Groove Original and I actually look forward to going to sleep."
Gail, August 2024
Verified Buyer
The Groove goes on!
With 10,000 4.8*+ reviews, multiple Best Pillow for Neck Pain awards & countless combined hours of high quality sleep slept by more than 40,000 customers, it’s safe to say that our founder’s dream is now a reality.
The quest for better sleep continues
With our Original Groove Pillow now in its 7th round of feedback-based improvement, a new range of accessories and the release of Groove 2.0 with adjustable support.
The Groove team has grown too, with a global squad of sleep experts, product designers, customer care agents and many more all on hand to help humans sleep better, one sleep at a time.
