Voted The UK's Best Pillow For Neck Pain 2025 •

Pain Relief or Your Money Back

Voted The UK's Best Pillow For Neck Pain 2025

Pain Relief or Your Money Back

The Groove® Story

From Neck Pain to Groove Pillows

The Groove® Story

From Neck Pain to Groove Pillows

It all started....

with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.

It all started....

with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.

The journey involved many prototypes, designs and surveys.

After many months, we reached the perfect pillow, with a universally neck-friendly, super supportive ergonomic dip that would inspire much better sleep and our name: Groove Pillows.

So restful!

"I really can’t believe the change in the quality of sleep I’m experiencing. A few days into using my Groove Original and I actually look forward to going to sleep."

Gail, August 2024

Verified Buyer

The Groove goes on!

With 10,000 4.8*+ reviews, multiple Best Pillow for Neck Pain awards & countless combined hours of high quality sleep slept by more than 40,000 customers, it’s safe to say that our founder’s dream is now a reality.

The quest for better sleep continues

With our Original Groove Pillow now in its 7th round of feedback-based improvement, a new range of accessories and the release of Groove 2.0 with adjustable support.


The Groove team has grown too, with a global squad of sleep experts, product designers, customer care agents and many more all on hand to help humans sleep better, one sleep at a time.

What Our Customers Say

1 / 6

Amazing, haven't once woke up with neck ache or backache. Well worth it.

@Lynn B.

Verified customer

From first use this pillow has given me what others haven't - a good night's sleep. Still working a month on and happy to recommend it 100%.

@Joanne D.

Verified customer

The first night I used it, I slept for over 9 hours! Best night’s sleep and no stiff and crunchy neck and shoulders.

@Sally H.

Verified customer