Voted The UK's Best Pillow For Neck Pain 2024 •

300,000+ Happy Customers

Voted The UK's Best Pillow For Neck Pain 2024

300,000+ Happy Customers

The Groove® Story

From Neck Pain to Groove Pillows

The Groove® Story

From Neck Pain to Groove Pillows

It all started....

with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.

It all started....

with unsatisfying sleep… and a young entrepreneur from the UK. Our founder was tired - literally - of neck pain. So with his background in tech & product design, he decided to do something about it, starting with a look at the humble pillow… A society-changing invention that hadn’t changed much since the industrial revolution. Given how much our lifestyles have changed since then - more sitting & less standing, long days at desks, and a better understanding of sleep hygiene - we spotted an opportunity to start a sleep revolution.

The journey involved many prototypes, designs and surveys.

After many months, we reached the perfect pillow, with a universally neck-friendly, super supportive ergonomic dip that would inspire much better sleep and our name: Groove Pillows.

So restful!

"I really can’t believe the change in the quality of sleep I’m experiencing. A few days into using my Groove Original and I actually look forward to going to sleep."

Gail, August 2024

Verified Buyer

The Groove goes on!

With 10,000 4.8*+ reviews, multiple Best Pillow for Neck Pain awards & countless combined hours of high quality sleep slept by more than 40,000 customers, it’s safe to say that our founder’s dream is now a reality.

OUT WITH THE OLD, IN WITH THE NEW

We’ve already helped over 30,000 people transition from traditional feather based pillows over to the Groove® Pillow. We have thousands of positive reviews for the Groove® Pillow. We are thrilled to be helping more and more people every day to experience the benefits of supportive sleep.

The quest for better sleep continues

With our Original Groove Pillow now in its 7th round of feedback-based improvement, a new range of accessories and the release of Groove 2.0 with adjustable support.


The Groove team has grown too, with a global squad of sleep experts, product designers, customer care agents and many more all on hand to help humans sleep better, one sleep at a time.

Best Pillow for Neck Pain 2024

Groove Pillows have been awarded 'Best pillow for neck pain 2024' by the The Telegraph

Click: Telegraph Best Pillows Article

Best Pillow for Neck Pain 2024

Groove Pillows have been awarded 'Best pillow for neck pain 2024' by the The Telegraph

What Our Customers Say

1 / 6

Amazing, haven't once woke up with neck ache or backache. Well worth it.

@Lynn B.

Verified customer

From first use this pillow has given me what others haven't - a good night's sleep. Still working a month on and happy to recommend it 100%.

@Joanne D.

Verified customer

The first night I used it, I slept for over 9 hours! Best night’s sleep and no stiff and crunchy neck and shoulders.

@Sally H.

Verified customer